MyTechGuy.co.nz
You are not alone – the difference between types of users confuses everyone.
The quick short answer is: Active users (aka just “Users”) are the number of people who engaged with your site (for that date range). But New users are the number of people who have not visited your site before for that date range.
If your business sends emails of any kind (and I can’t imagine why it wouldn’t) then you need to be aware of these basics. Otherwise your emails will just end up in the spam/promotions folder and nobody will ever see them.
These are all pretty much ‘set and forget’ things that need to be done at your domain level (in the DNS settings).
NOTE: this is NOT a technical guide on how to set them up. This is an introduction to what they are and why you need them. You can absolutely break your email and even your website by getting these settings wrong.
That said, let’s get into what SPF, DKIM and DMARC are for.
Technically you don’t own your domain name, you only license it (more on that shortly).
But what’s far more important is whether your business ‘owns’ the domain. Or if the web designers listed themselves as owners!
Let’s get into what that means and how you find out.
SEO (or ‘Search Engine Optimisation’) is about improving your website to get the pages to rank higher in search engines such as Google.
Higher rankings mean more traffic.
And more traffic means more customers (…if your website is well designed).
SEO can be highly technical, but it’s also very much about ‘people’. What are they searching for, what questions do they have, at what stage of researching or buying are they at.
Optimising for search is very much a science but it’s also an art too. Let’s break it down a bit more.
There’s a lot of confusion around ‘alt text’ and website images. Particularly in WordPress as it used to offer 4 different boxes when you add an image – Alt Text, Title, Caption and Description.
What’s it all for? Does any of it really matter?
The short answer is Alt Text is important, but generally the rest isn’t.
But let’s get into the best way to handle this stuff.
There are many ways to increase Google search traffic, but here’s an example of one site where we doubled (and more) daily traffic just by fixing some fundamental technical problems. It’s a little hard to see on the graph but the daily traffic was around 2-3,000 clicks per day, and after applying our SEO services … Read more
So how do you update old versions of WordPress? The short (tongue in cheek) answer to this is… ‘very carefully’. Updating an old WordPress site needs to be done in stages. Unfortunately you can’t just update to the latest version and magically expect everything to still work. Here’s a guide to how we approach this. … Read more
Some websites use ‘www’, some don’t. The important thing to know is that these are not the same thing, they are actually 2 completely different web addresses. What we normally do is redirect one to the other so everyone ends up in the right place. But if your website is not set up correctly only … Read more
If you can’t easily find your website in Google then neither can your customers. The most important thing is to work out ‘why’ – you can’t fix it if you don’t really know what’s wrong! So let’s figure out why and how we can fix it. Is Your Website Hard To Find in Google — … Read more
If you want better email open rates and better click through rates – then it’s time to get familiar with the ‘delete subscriber’ button.
It’s brutal, it’s hard to accept, but boy does it work.
Here’s why and how to approach it.