Websites and digital marketing are complicated. Here we provide tips and general website help for normal people – that means minimal jargon and tech-speak!
Technically you don’t own your domain name, you only license it (more on that shortly).
But what’s far more important is whether your business ‘owns’ the domain. Or if the web designers listed themselves as owners!
Let’s get into what that means and how you find out.
SEO (or ‘Search Engine Optimisation’) is about improving your website to get the pages to rank higher in search engines such as Google.
Higher rankings mean more traffic.
And more traffic means more customers (…if your website is well designed).
SEO can be highly technical, but it’s also very much about ‘people’. What are they searching for, what questions do they have, at what stage of researching or buying are they at.
Optimising for search is very much a science but it’s also an art too. Let’s break it down a bit more.
There’s a lot of confusion around ‘alt text’ and website images. Particularly in WordPress as it used to offer 4 different boxes when you add an image – Alt Text, Title, Caption and Description.
What’s it all for? Does any of it really matter?
The short answer is Alt Text is important, but generally the rest isn’t.
But let’s get into the best way to handle this stuff.
There are many ways to increase Google search traffic, but here’s an example of one site where we doubled (and more) daily traffic just by fixing some fundamental technical problems. It’s a little hard to see on the graph but the daily traffic was around 2-3,000 clicks per day, and after applying our SEO services … Read more
Some websites use ‘www’, some don’t. The important thing to know is that these are not the same thing, they are actually 2 completely different web addresses. What we normally do is redirect one to the other so everyone ends up in the right place. But if your website is not set up correctly only … Read more
If you can’t easily find your website in Google then neither can your customers. The most important thing is to work out ‘why’ – you can’t fix it if you don’t really know what’s wrong! So let’s figure out why and how we can fix it. Is Your Website Hard To Find in Google — … Read more
If you got an email saying “New Mobile Usability issues detected for site” there’s a good chance nothing is wrong with your site. There is a Google bug that has been around for a couple of years now, where Google Search Console will issue a “Mobile Usability issues detected” warning when the reported page is … Read more
Google Search Console is a free web service provided by Google that lets website owners check the status and visibility of their sites for Google Search. It’s the most effective way to discover both problems and valuable opportunities for your website in Google. This is a quick simple guide for website owners. I’m just going … Read more
Core Web Vitals are a set of factors that Google have decided are important to the overall ‘user experience’ of a webpage. And the clue is in the name for just how important Google considers these to be – i.e. ‘Vital’. Google has stated these are specific search ranking factors. So if you want traffic … Read more
AMP has been around for 6 years now, and it’s evolved a lot in that time.
But 6 years is a very long time in online terms. So are AMP pages important now? And if you haven’t set them up yet – are AMP pages worth it?
Let’s dive in and get to some answers.