{
  "version": "1.0",
  "schema": "https://entitymap.org/spec/v1.0",
  "publisher": {
    "name": "My Tech Guy",
    "url": "https://mytechguy.co.nz/"
  },
  "generated": "2026-08-11T00:00:00+12:00",
  "verificationStatus": "self-declared",
  "entities": [
    {
      "entityId": "e_my_tech_guy",
      "@type": "Organization",
      "name": "My Tech Guy",
      "description": "My Tech Guy is a New Zealand website services business providing web design, WordPress maintenance and online marketing services to businesses throughout New Zealand.",
      "relations": [
        { "predicate": "OFFERS", "targetId": "e_web_design", "targetName": "Web Design" },
        { "predicate": "OFFERS", "targetId": "e_wordpress_maintenance", "targetName": "WordPress Website Maintenance" },
        { "predicate": "OFFERS", "targetId": "e_online_marketing", "targetName": "Online Marketing Services" },
        { "predicate": "OFFERS", "targetId": "e_website_repair", "targetName": "Website Repair" },
        { "predicate": "OFFERS", "targetId": "e_website_review", "targetName": "Website Review & Action Plan" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_mtg_001",
          "text": "My Tech Guy™ provides web design, WordPress maintenance and online marketing services to businesses throughout New Zealand.",
          "sourceUrl": "https://mytechguy.co.nz/about/",
          "pageTitle": "Nelson, NZ Web Designer MyTechGuy.co.nz - About Us | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_mtg_002",
          "text": "We are a small friendly team of down to earth techie types based in Nelson, New Zealand. We love websites. We love building them, redesigning & updating them… tweaking, marketing, fixing and generally taking care of them. It’s what we do.",
          "sourceUrl": "https://mytechguy.co.nz/about/",
          "pageTitle": "Nelson, NZ Web Designer MyTechGuy.co.nz - About Us | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_martin_waterhouse",
      "@type": "Person",
      "name": "Martin Waterhouse",
      "description": "Martin Waterhouse is the founder and Chief Tech Guy at My Tech Guy, with more than 20 years’ experience in web design, WordPress development, website management and online marketing.",
      "relations": [
        { "predicate": "AFFILIATED_WITH", "targetId": "e_my_tech_guy", "targetName": "My Tech Guy" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_martin_001",
          "text": "With more than 20 years’ experience in web design, WordPress development, website management and online marketing, I bring a broad mix of technical and marketing experience to every project.",
          "sourceUrl": "https://mytechguy.co.nz/about/",
          "pageTitle": "Nelson, NZ Web Designer MyTechGuy.co.nz - About Us | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        },
        {
          "chunkId": "c_martin_002",
          "text": "Martin Waterhouse\nFounder & Chief Tech Guy\nMy Tech Guy",
          "sourceUrl": "https://mytechguy.co.nz/about/",
          "pageTitle": "Nelson, NZ Web Designer MyTechGuy.co.nz - About Us | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_web_design",
      "@type": "Service",
      "name": "Web Design",
      "description": "Results-focused website design for businesses, combining custom responsive design, search-friendly foundations, secure setup and ongoing support.",
      "relations": [
        { "predicate": "INCLUDES", "targetId": "e_wordpress_web_design", "targetName": "WordPress Web Design" },
        { "predicate": "INCLUDES", "targetId": "e_website_redesign", "targetName": "Website Redesign" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_webdesign_001",
          "text": "Every business needs a website. We can create a great looking site for you that also gets results. It’s web design that works for your business.",
          "sourceUrl": "https://mytechguy.co.nz/web-design/",
          "pageTitle": "Web Designer For Small Business | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_wordpress_web_design",
      "@type": "Service",
      "name": "WordPress Web Design",
      "description": "The design and creation of business websites on the WordPress platform, covering layout, navigation, responsive presentation and the visitor experience.",
      "relations": [
        { "predicate": "RELATES_TO", "targetId": "e_wordpress", "targetName": "WordPress" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_wpdesign_001",
          "text": "WordPress design is the creation of the general layout of your website – where the logo and navigation menus appear, what goes in the footer section and how things adapt to different screen sizes. It’s also the layout and visual appeal of each page – it’s what makes your website look good, be easy to navigate and when done well, keeps people on the site and turns them from visitors into prospects or sales.",
          "sourceUrl": "https://mytechguy.co.nz/web-design/wordpress-website/",
          "pageTitle": "Finding a WordPress Web Designer to Build Me a Website",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_website_redesign",
      "@type": "Service",
      "name": "Website Redesign",
      "description": "A service for refreshing or rebuilding an outdated, broken or underperforming website while preserving what already works and focusing changes on measurable goals.",
      "hasChunks": [
        {
          "chunkId": "c_redesign_001",
          "text": "From minor updates to complete rebuilds, we can help refresh your website design to generate more leads.",
          "sourceUrl": "https://mytechguy.co.nz/web-design/website-redesign/",
          "pageTitle": "Website Redesign | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_redesign_002",
          "text": "When redesigning to improve leads we start by looking at what is working now. And what isn’t. It’s critical to understand a site well before making changes.",
          "sourceUrl": "https://mytechguy.co.nz/web-design/website-redesign/",
          "pageTitle": "Website Redesign | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "procedure"
        }
      ]
    },
    {
      "entityId": "e_wordpress_maintenance",
      "@type": "Service",
      "name": "WordPress Website Maintenance",
      "description": "Hands-on WordPress website care that keeps sites updated, secure, backed up, monitored, hosted and supported.",
      "relations": [
        { "predicate": "INCLUDES", "targetId": "e_curated_updates", "targetName": "CuratedUpdates™" },
        { "predicate": "INCLUDES", "targetId": "e_managed_hosting", "targetName": "Managed Website Hosting" },
        { "predicate": "INCLUDES", "targetId": "e_old_wordpress_updates", "targetName": "Old WordPress Update Service" },
        { "predicate": "RELATES_TO", "targetId": "e_wordpress", "targetName": "WordPress" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_maint_001",
          "text": "Website maintenance is a collection of processes to keep your website up-to-date, secure and running properly. This can include everything from server maintenance to keeping plugins and themes up to date.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/",
          "pageTitle": "Website Maintenance Services | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_maint_002",
          "text": "WordPress Updates\nCuratedUpdates™ Plugin + Theme Updates\nDaily Offsite Backups\nFormVector™ Reliable Form to Email Delivery\nUptime Monitoring\nPriority Support On Hand\nFast Website Hosting Included",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/",
          "pageTitle": "Website Maintenance Services | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_curated_updates",
      "@type": "Methodology",
      "name": "CuratedUpdates™",
      "description": "My Tech Guy’s proprietary reliability-focused process for reviewing and applying WordPress plugin and theme updates using human judgement rather than indiscriminate automated updating.",
      "relations": [
        { "predicate": "RELATES_TO", "targetId": "e_wordpress", "targetName": "WordPress" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_curated_001",
          "text": "CuratedUpdates™ is our own proprietary reliability-focused update process that puts judgement and experience ahead of automation. Instead of firing off remote updates and hoping nothing breaks, every update is reviewed by hand to understand what’s changed, why it matters, and how urgent it is. Security patches go in fast. New-feature updates wait until they’ve proven stable.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/",
          "pageTitle": "Website Maintenance Services | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_managed_hosting",
      "@type": "Service",
      "name": "Managed Website Hosting",
      "description": "A fully managed website hosting service using high-quality VPS servers, included with My Tech Guy’s website care plans.",
      "hasChunks": [
        {
          "chunkId": "c_hosting_001",
          "text": "We provide a fully managed high quality hosting service. If you have ever experienced cheap shared hosting, this is very different. Cheap hosting companies typically cram hundreds (often thousands) of websites onto a single web server. This leaves sites underpowered, slow and struggling to cope.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/",
          "pageTitle": "Website Maintenance Services | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_hosting_002",
          "text": "We only use high quality, high reliability VPS servers. Every site has plenty of resources to load fast and stay reliable.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/",
          "pageTitle": "Website Maintenance Services | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_website_repair",
      "@type": "Service",
      "name": "Website Repair",
      "alternateName": "Fix My Website",
      "description": "On-demand New Zealand-based technical support for diagnosing and fixing website errors, outages, broken layouts, content problems, security-certificate issues and mobile problems.",
      "hasChunks": [
        {
          "chunkId": "c_repair_001",
          "text": "We can fix your website problems. Let experienced New Zealand based techies resolve your errors and updates.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/fix-my-website/",
          "pageTitle": "“Fix My Website” - Get Expert Help Now | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_repair_002",
          "text": "Maybe your whole site is down, or just showing a white screen. Or it could be missing images, have a broken layout or be mostly working and displaying some kind of error message. Whatever the problem, we’ve seen it before and if it’s fixable then we can repair it.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/fix-my-website/",
          "pageTitle": "“Fix My Website” - Get Expert Help Now | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_old_wordpress_updates",
      "@type": "Service",
      "name": "Old WordPress Update Service",
      "description": "A specialist service for safely bringing neglected and very old WordPress sites, plugins, themes, PHP versions and databases up to date.",
      "relations": [
        { "predicate": "RELATES_TO", "targetId": "e_wordpress", "targetName": "WordPress" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_oldwp_001",
          "text": "Updating an old WordPress site is not easy. You can’t just apply the latest version and expect everything to keep working. We can help with this headache.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/update-old-wordpress/",
          "pageTitle": "Update Very Old WordPress | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_oldwp_002",
          "text": "Our ‘old WordPress update service’ can take very old versions of WordPress right up to the latest version. We’ll also update your plugins or replace them if no longer supported. And sort out themes, php versions and database issues too.",
          "sourceUrl": "https://mytechguy.co.nz/maintenance-plans/update-old-wordpress/",
          "pageTitle": "Update Very Old WordPress | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_online_marketing",
      "@type": "Service",
      "name": "Online Marketing Services",
      "description": "Focused website and online marketing services intended to attract customers, generate enquiries, improve processes and make performance measurable.",
      "relations": [
        { "predicate": "INCLUDES", "targetId": "e_seo", "targetName": "Search Engine Optimisation" },
        { "predicate": "INCLUDES", "targetId": "e_google_business_profile", "targetName": "Google Business Profile Services" },
        { "predicate": "INCLUDES", "targetId": "e_email_marketing", "targetName": "Email Marketing" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_marketing_001",
          "text": "Focused, fixed-price services to help your website attract more customers, generate more enquiries, save you time and show you what’s actually working.",
          "sourceUrl": "https://mytechguy.co.nz/marketing/",
          "pageTitle": "Online Marketing Services to Get Better Results From Your Website",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_marketing_002",
          "text": "List Building & Email Marketing\nSearch Engine Optimisation (SEO Services)\nCopywriting\nGoogle Analytics & Custom Reporting\nSales Funnels\nEnquiry/Sales Conversion Optimisation\nGoogle Business Profile Setup & Marketing\nKeyword Research & Content Strategy\nWebsite/SEO Audit",
          "sourceUrl": "https://mytechguy.co.nz/marketing/",
          "pageTitle": "Online Marketing Services to Get Better Results From Your Website",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_seo",
      "@type": "Service",
      "name": "Search Engine Optimisation",
      "alternateName": "SEO",
      "sameAs": "https://www.wikidata.org/wiki/Q180711",
      "description": "SEO services that improve a website’s visibility for relevant searches through audits and coordinated on-site, off-site, technical and local optimisation.",
      "relations": [
        { "predicate": "INCLUDES", "targetId": "e_technical_seo", "targetName": "Technical SEO" },
        { "predicate": "INCLUDES", "targetId": "e_local_seo", "targetName": "Local SEO" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_seo_001",
          "text": "Search Engine Optimisation (SEO) is the science of making your website more visible in search engines like Google. It’s about fine-tuning your online presence so that when someone searches for what you do, it’s your business that shows up right at the top.",
          "sourceUrl": "https://mytechguy.co.nz/marketing/seo-services/",
          "pageTitle": "SEO Services: Pricing & Packages for NZ Businesses | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_technical_seo",
      "@type": "Concept",
      "name": "Technical SEO",
      "description": "The technical discipline of structuring a website so search engines can crawl and index it, while avoiding problems such as duplicate content, orphaned pages, broken links and poor hierarchy.",
      "hasChunks": [
        {
          "chunkId": "c_techseo_001",
          "text": "The backbone of your SEO strategy, technical SEO ensures that your website is structured in a way that makes it easy for search engines to crawl and index. It’s about avoiding problems with duplicate content, orphaned pages, thin content, broken links, poor site structure and internal linking. Whilst also getting all the technical basics right like sitemaps, structured data (‘schema’) and proper page hierarchy.",
          "sourceUrl": "https://mytechguy.co.nz/marketing/seo-services/",
          "pageTitle": "SEO Services: Pricing & Packages for NZ Businesses | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_local_seo",
      "@type": "Concept",
      "name": "Local SEO",
      "sameAs": "https://en.wikipedia.org/wiki/Local_search_engine_optimisation",
      "description": "Search optimisation focused on making a locally serving business visible within its core geographic area, supported by its website and Google Business Profile.",
      "relations": [
        { "predicate": "RELATES_TO", "targetId": "e_google_business_profile", "targetName": "Google Business Profile Services" }
      ],
      "hasChunks": [
        {
          "chunkId": "c_localseo_001",
          "text": "Local businesses serve a distinct area – if you’re an electrician based in Nelson, then Nelson is your core region. You may do a job down in Stoke or Richmond sometimes but your main audience is Nelson. So the focus for local SEO will be around your Google Business Profile (critical for this type of business), supported by your website.",
          "sourceUrl": "https://mytechguy.co.nz/marketing/seo-services/",
          "pageTitle": "SEO Services: Pricing & Packages for NZ Businesses | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_google_business_profile",
      "@type": "Service",
      "name": "Google Business Profile Services",
      "description": "Setup, marketing and management services for Google Business Profiles, covering verification, business details, categories, service areas, images, reviews and profile posts.",
      "hasChunks": [
        {
          "chunkId": "c_gbp_001",
          "text": "We’ll work with you to get your business Verified with Google. We’ll set up all your details properly, including your business categories and areas served. Your profile will be fully optimised to rank better, including correct use of images of your business and initial details of your products/services.",
          "sourceUrl": "https://mytechguy.co.nz/marketing/google-my-business/",
          "pageTitle": "Google Business Profile Setup & Management Service | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        },
        {
          "chunkId": "c_gbp_002",
          "text": "We’ll reach out to your customers and encourage them to leave reviews, which increases the trust in your listing and gets more clicks and more customers. We’ll add replies to your reviews and thank your customers boosting your profile even further. And we’ll add weekly posts to your profile to keep everything looking fresh and broaden your reach.",
          "sourceUrl": "https://mytechguy.co.nz/marketing/google-my-business/",
          "pageTitle": "Google Business Profile Setup & Management Service | MyTechGuy.co.nz",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_website_review",
      "@type": "Service",
      "name": "Website Review & Action Plan",
      "description": "A manual, independent website assessment that identifies problems and opportunities and supplies clear, prioritised recommendations for improving results.",
      "hasChunks": [
        {
          "chunkId": "c_review_001",
          "text": "Our Website Review & Action Plan gives you an experienced, independent assessment of your website and a clear plan for improving it. We’ll look at how effectively your website attracts visitors, builds trust and turns interest into enquiries or sales. We’ll identify problems, missed opportunities and the changes most likely to make a meaningful difference.",
          "sourceUrl": "https://mytechguy.co.nz/website-audit/",
          "pageTitle": "Website Review & Action Plan | Website Audit Service NZ",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        },
        {
          "chunkId": "c_review_002",
          "text": "You’ll get clear, practical recommendations tailored to your website and your business. No automated audit filled with generic warnings.",
          "sourceUrl": "https://mytechguy.co.nz/website-audit/",
          "pageTitle": "Website Review & Action Plan | Website Audit Service NZ",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "evidence"
        }
      ]
    },
    {
      "entityId": "e_email_marketing",
      "@type": "Service",
      "name": "Email Marketing",
      "description": "Email marketing support for nurturing website visitors into customers and encouraging existing customers to return.",
      "hasChunks": [
        {
          "chunkId": "c_email_001",
          "text": "Email is still a very powerful way to ramp up sales. You can both nurture website visitors into customers, and get customers coming back to use your products and services again. Email marketing isn’t ‘cool and trendy’ but it is very effective.",
          "sourceUrl": "https://mytechguy.co.nz/marketing/",
          "pageTitle": "Online Marketing Services to Get Better Results From Your Website",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_wordpress",
      "@type": "SoftwareProduct",
      "name": "WordPress",
      "sameAs": "https://www.wikidata.org/wiki/Q13166",
      "description": "The content management system used by My Tech Guy for most new websites and supported across its design, maintenance and old-site update services.",
      "hasChunks": [
        {
          "chunkId": "c_wordpress_001",
          "text": "It’s the software that sits on your web hosting server. It’s the thing you log in to in order to access the administration area of your website and to add new content. It controls what the visitors to your site actually see. And it does all this without you needing to understand code, html or css.",
          "sourceUrl": "https://mytechguy.co.nz/web-design/wordpress-website/",
          "pageTitle": "Finding a WordPress Web Designer to Build Me a Website",
          "publisher": "My Tech Guy",
          "retrieved": "2026-08-11T00:00:00+12:00",
          "contentType": "definition"
        }
      ]
    }
  ]
}
