SEO Services to Improve Your Google Search Results and Get More Website Traffic
Ranking well for the search terms that actually matter to your business takes specialist knowledge, skill and time. Our SEO Marketing Services or Monthly SEO Packages will help you get where you need to be.
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Why Should NZ Businesses Care About SEO?
Search Engine Optimisation (SEO) is the science of making your website more visible in search engines like Google. It’s about fine-tuning your online presence so that when someone searches for what you do, it’s your business that shows up right at the top. In New Zealand, a digital presence can make or break a business, SEO isn’t just a buzzword — it’s a necessity.
For businesses across the country, SEO offers specific, tangible benefits. First off, it boosts your visibility, ensuring your business stands out in both local and national markets. But it’s more than just being seen — ranking high in search results builds trust with potential customers. When your business appears on the first page of search results, it signals credibility and reliability, making Kiwis more likely to choose you over your competitors.
Plus, with effective SEO, you’re not just ‘attracting visitors’; you’re bringing in quality leads — people who are actively searching for what you offer. Whether you’re a small business in Nelson or a growing enterprise in Auckland or Wellington, SEO is a powerful tool to drive growth and success in New Zealand’s dynamic market.
With effective SEO, you’re not just ‘attracting visitors’; you’re bringing in quality leads.
Unlock Hidden Potential: Our SEO Audits Identify Problems & Highlight Opportunities
Sometimes the smallest issues can have a big impact on website performance. Our comprehensive SEO audits dive deep into your site’s structure, content, and technical setup to uncover hidden problems and untapped opportunities. Whether it’s improving page layouts, fixing broken technical issues, or better optimizing content for what people are really searching for, our audits provide a clear roadmap for enhancing your online presence. Let us help you turn potential into performance — get the insights you need to stay ahead of the competition.
Understanding SEO Services
What SEO Involves
SEO is not just about keywords — it involves a range of strategies that work together to improve your site’s visibility and performance.
On-Site SEO
This is all about optimising the content on your website. It does involve keywords (the terms and phrases your potential customers are searching for), but modern SEO is much more about what ‘problems’ your customers have. And how your products or services solve those problems. Where is that customer in their ‘buyers journey’? Understanding ‘user intent’ is a critical part of on-site SEO (something not commonly understood even by a lot of SEO experts).
On-site SEO also involves improving the overall ‘user experience’. Ensuring your website is easy to navigate, looks professional and loads quickly are just the basics here.
Off-Site SEO
Off-site SEO focuses on building your website’s reputation and authority. This is not just about ‘links’ although that can be a part of it. This is business specific, but it means being seen where your customers are. Having a presence on the right social platforms and having profiles and reviews on the right websites for your type of business. It may even mean having a presence in online communities or influencer networks. All helping you connect with your audience wherever they are – but also sending signals to Google that you are a real and trusted business.
Technical SEO
The backbone of your SEO strategy, technical SEO ensures that your website is structured in a way that makes it easy for search engines to crawl and index. It’s about avoiding problems with duplicate content, orphaned pages, thin content, broken links, poor site structure and internal linking. Whilst also getting all the technical basics right like sitemaps, structured data (‘schema’) and proper page hierarchy.
The Role of an SEO Agency
Given the complexity and rapidly changing nature of SEO, it’s a rare business that can manage all these components effectively on their own. This is where an SEO agency can make a big difference. By partnering with an agency, your business gains access to experts who specialise in all aspects of SEO, and will be staying on top of ‘what is coming next from Google’. An agency brings experience, resources, and a strategic approach that’s tailored to your specific needs, allowing you to focus on what you do best — running your business. Whether you’re looking to boost your online visibility, increase traffic, or improve conversions, working with an SEO agency can provide the expertise and support needed to achieve those goals.
‘user intent’ is a critical part of on-site SEO (something not commonly understood even by a lot of SEO experts).
Don’t let your website get lost in the crowd. Our expert SEO services can help you climb the search rankings, attract more visitors, and turn that traffic into loyal customers.
Don’t Guess SEO – Start With An Audit
Our audits find all sorts of problems hiding in plain sight. We’ve seen technical issues that meant Google couldn’t even see most of a website. Content ‘written for SEO’ that sounded so dreadfully robotic that it had human visitors smashing the back button in horror. Or pages loading so slowly on a mobile phone that you could make a cup of coffee while you waited…
We won’t spare your blushes – if it’s bad, we will tell you.
Types of SEO Services
There are 4 main types of SEO for NZ businesses, with some crossover between them.
Local SEO
Local businesses serve a distinct area – if you’re an electrician based in Nelson, then Nelson is your core region. You may do a job down in Stoke or Richmond sometimes but your main audience is Nelson. So the focus for local SEO will be around your Google Business Profile (critical for this type of business), supported by your website. And both of those things will primarily be targeting the Nelson region. This may sound obvious but we’ve worked with sites that were trying to be ‘all of New Zealand’ with no hope of being relevant that widely, or even being able to service those customers.
National SEO
National SEO is similar to the requirements of Local, except now we’re dealing with multiple branches of the same business. Each with their own location, serving their own defined areas. This is similar to Local SEO in that each branch will require its own Google Business Profile listing. But each branch or location will also need its own webpage on the parent website. Also similar to Local these two things then support each other.
SEO for Service-Based Businesses
Some service-based businesses are genuinely national (or even international) in nature, but operate from a single location. This makes them very different for SEO purposes. A business consultant in Wellington for example may provide their services via email, phone and Skype. They don’t have a physical location that customers visit, but provide their services all over New Zealand. This requires a very different approach to Local SEO. It may involve a ‘service area based’ Google Business Profile, but will likely also involve a Content Marketing Strategy to reach potential customers from around the country. Fully understanding who your customers are and what needs they have becomes invaluable here.
E-commerce SEO
Online stores are a special case because customers are usually looking for a specific ‘thing’. So each of those products needs to be well defined. It’s rarely ever effective to just upload a list of manufacturers titles and descriptions. But e-commerce SEO isn’t just about people searching for specific products. It’s also about understanding your customers needs and how your products solve their problems. Helping those potential customers earlier in the buying cycle before they even know what they need can make a dramatic difference to an online store.
A ‘Google Business Profile’ is critical for local SEO. It’s what puts you in the map listings for your services. It’s the beginning of moving up to the ‘map pack’ (those map listings at the top of Google searches for ‘your service + location’ that appear above the regular search results).
Don’t let your website get lost in the crowd. Our expert SEO services can help you climb the search rankings, attract more visitors, and turn that traffic into loyal customers.
Monthly SEO Packages
Search Engine Optimisation (SEO) is about more than just ranking well in Google. You also need to rank for the right things. And that starts with understanding your customers and the phrases they use to find your products and services. Which is why all of our monthly packages start with an SEO Audit to establish where your website currently stands.
Premium
$2500 / mo
Standard
$1000 / mo
Budget
$500 / mo
Questions About Our SEO Packages
Here are some quick answers to common questions about our SEO service packages and the benefits they provide. If you still have any questions though please do get in touch here. We’ll be happy to help out.
Our SEO services are for small to medium businesses, trades and service providers. You must of course have an existing established website (we can help with building a business website if required).
If your website design is outdated or has only minimal content then additional work may be required to bring the site up to a suitable standard to allow your site to rank well in Google. More than ever it’s the combination of on-page SEO and off-page SEO that will steadily move your site up the search rankings, generate more traffic to your website and produce more leads for your business.
Most normal business websites can apply, but not all will be accepted for our SEO services. We only work with a limited number of clients at any time – and only those that we know we can help.
We do not accept any sites of questionable legal or moral content. We also don’t accept or support spam of any kind.
Each of our monthly SEO packages is customised to what your website actually needs. Our overall proven approach is the same, but every website has a different starting point so the process will vary depending on what your site needs most. Sometimes ‘quick wins’ can be had by fixing technical problems. Before we then move to long term growth.
We start out in Month 1 with an SEO Audit to establish where your site currently stands. To also identify any technical SEO or other issues. And understand your customers and the different ways they research and discover your products or services. Then each month we will identify and agree with you the next most important steps required to improve your search rankings, generate more clicks and get more customers.
The short answer is ‘it depends’. Some sites can see dramatic results in just a few months, particularly if our initial SEO Audit reveals technical issues that have been holding your site back. Other sites will take 6+ months to build up momentum. It greatly depends on where your site currently stands and the levels of competition in your industry (if you want to get ahead of your competition you need to be doing more than they are).
Search engines, and these days that pretty much means Google with Bing/Yahoo a very distant 2nd and 3rd, are also an ever changing entity. Good solid ethical SEO practice doesn’t change too much, but new features and new technical requirements are regularly introduced by Google and it does take ongoing work just to stay on top of these.
When you apply we first look at your website to make sure it is suitable for our SEO services. If you are accepted then we’ll invoice you and ask you to complete an initial short questionnaire to better understand your business and your customers. Then we will move into the SEO Audit phase and dig deep into understanding what your website requires. We’ll then work with you to prioritise and start working towards getting those results.
Yes – but we keep it simple. We’ll agree each months work with you in advance, and keep you updated on progress of what’s been agreed. We won’t waste your time with 20 page SEO reports that mean nothing useful to you. You will be able to see progress in your own Google Analytics reporting and enquiries/leads coming in from your site.
But if you do have more specific requirements we can work with you to produce custom reporting that just gives you the numbers you want to know.
Our packages are simply tailored to budget. A larger budget means we can do more each month and therefore move faster. If time is critical and budget allows then go for a larger package.
Yes, you can upgrade (or downgrade) your package as you wish. Just contact us and we’ll arrange that for you.
No. Black hat SEO refers to using questionable tactics that go against Google guidelines and could get your website penalised or excluded entirely from Google. Whilst this approach may work for some industries it’s not something we recommend or provide. We follow Google’s guidelines and only use industry best practices to provide an ethical SEO service. The best way to rank well in Google sustainably is to provide what they want in the way they want it.
This really is one of those cases where there’s never been a better time than right now. If your competition is not doing this yet then they will be soon.
Some changes can reflect in Google rankings fairly quickly. Particularly technical changes. It can take much longer however for your site to build up authority around your niche topic. So the sooner you start the sooner those rewards will come.
Specific SEO problems can be fixed as a one-off thing. Optimising the content, layout and sales conversion rates of a specific page can also be handled as a one-off thing. But we recommend treating SEO as marketing – you don’t run a successful advert once and then stop. Things constantly change with search engines. Your competitors will be doing their best to outrank you. Staying on top of changes and ahead of competitors typically requires ongoing marketing efforts.
Custom SEO Plans To Meet Your Needs
We can also create a custom plan just for your business.
Please get in touch to let us know what you need.