Websites and digital marketing are complicated. Here we provide tips and general website help for normal people – that means minimal jargon and tech-speak!
This is not an in-depth Crazy Domains NZ review by any means. But having worked with quite a few clients who have been lured into the trappings of Crazy Domains, I felt it was worth warning other potential customers of the major drawbacks of choosing this company to register your domain name.
Changing ‘nameservers’ potentially breaks your website (and email!). So it’s something to handle very carefully.
Without getting all technical, when you change nameservers for your domain name you are telling ‘the internet’ to look elsewhere to find details about where your website can be found. So typically you would update these settings if you changed web hosting company for example.
The problem is that there are 2 ‘layers’ to these domain records.
And nameservers are the top layer of this.
You are not alone – the difference between types of users confuses everyone.
The quick short answer is: Active users (aka just “Users”) are the number of people who engaged with your site (for that date range). But New users are the number of people who have not visited your site before for that date range.
Technically you don’t own your domain name, you only license it (more on that shortly).
But what’s far more important is whether your business ‘owns’ the domain. Or if the web designers listed themselves as owners!
Let’s get into what that means and how you find out.
SEO (or ‘Search Engine Optimisation’) is about improving your website to get the pages to rank higher in search engines such as Google.
Higher rankings mean more traffic.
And more traffic means more customers (…if your website is well designed).
SEO can be highly technical, but it’s also very much about ‘people’. What are they searching for, what questions do they have, at what stage of researching or buying are they at.
Optimising for search is very much a science but it’s also an art too. Let’s break it down a bit more.
There’s a lot of confusion around ‘alt text’ and website images. Particularly in WordPress as it used to offer 4 different boxes when you add an image – Alt Text, Title, Caption and Description.
What’s it all for? Does any of it really matter?
The short answer is Alt Text is important, but generally the rest isn’t.
But let’s get into the best way to handle this stuff.
There are many ways to increase Google search traffic, but here’s an example of one site where we doubled (and more) daily traffic just by fixing some fundamental technical problems. It’s a little hard to see on the graph but the daily traffic was around 2-3,000 clicks per day, and after applying our SEO services … Read more
Some websites use ‘www’, some don’t. The important thing to know is that these are not the same thing, they are actually 2 completely different web addresses. What we normally do is redirect one to the other so everyone ends up in the right place. But if your website is not set up correctly only … Read more
If you can’t easily find your website in Google then neither can your customers. The most important thing is to work out ‘why’ – you can’t fix it if you don’t really know what’s wrong! So let’s figure out why and how we can fix it. Is Your Website Hard To Find in Google — … Read more
If you got an email saying “New Mobile Usability issues detected for site” there’s a good chance nothing is wrong with your site. There is a Google bug that has been around for a couple of years now, where Google Search Console will issue a “Mobile Usability issues detected” warning when the reported page is … Read more