Email Marketing

If your business sends emails of any kind (and I can’t imagine why it wouldn’t) then you need to be aware of these basics. Otherwise your emails will just end up in the spam/promotions folder and nobody will ever see them.

These are all pretty much ‘set and forget’ things that need to be done at your domain level (in the DNS settings).

NOTE: this is NOT a technical guide on how to set them up. This is an introduction to what they are and why you need them. You can absolutely break your email and even your website by getting these settings wrong.

That said, let’s get into what SPF, DKIM and DMARC are for.

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If you want better email open rates and better click through rates – then it’s time to get familiar with the ‘delete subscriber’ button.

It’s brutal, it’s hard to accept, but boy does it work.

Here’s why and how to approach it.

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If your email open rates are poor, and nobody is replying – here’s 3 reasons why.

And what you need to do to fix it.

Let’s dig in.

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This is an introduction to email marketing.

In this new guide you will learn:

• What email marketing is — and what it isn’t!
• Why email marketing is more important than ever
• How companies right now are getting average returns of 42 times by using email
• And more

So let’s get started.

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